At the beginning of 2008 you may have seen some of our TV ads that were composed
from recycled footage. Designed to reinforce our commitment to tackling climate
change, they also aimed to encourage everyone to work together to help protect the
environment.
Now as well as using recycled footage, the new TV ads feature recycled dreams. We
see past athletes reflecting on their sporting challenges, and their hopes and aspirations
for a greener future.
We hope these will inspire and encourage new generation to join the race against
climate change.